Email Marketing Manager
Apopka, FL Apopka, FL Full-time Full-time $65,000 - $75,000 a year $65,000 - $75,000 a year About Us Entertainment Retail Enterprises, LLC is a leading producer of apparel and merchandise for some of the world's most iconic brands and retailers, including Disney, Ford, Caterpillar, Legendary Whitetails, Amazon, Wal-Mart, M&M's, and Krispy Kreme.
With over 20 years of experience, we offer a reliable, fast-paced, and enjoyable work environment for our employees.
We have recently expanded our retail and e-commerce distribution and are now seeking additional talent to help us manage the growth in sales.
The role will report to the Senior Director of Marketing and the Senior Digital Marketing Manager.
Entertainment Retail Enterprises offers competitive pay, a comprehensive benefits package, and ample opportunities for career advancement.
Join our team today if you have a positive attitude and a desire to grow in your profession! Job Overview The role of an Email Marketing Manager is to manage email marketing campaigns for various brands, which include Legendary Whitetails, Ford Merchandise, and future brands.
The responsibility of this role is to manage campaigns, design emails, manage email lists, set up weekly campaigns and customer email journeys, as well as analyze data to optimize performance and report on key performance indicators.
Responsibilities and Duties Managing end-to-end email production to support our eCommerce businesses, including coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.
e.
, Klaviyo, MailChimp, Salesforce, etc.
) Collaborating with departments across the company, including Merchandising, Product Development, and Sales.
Utilizing design tools like Adobe Photoshop to build graphics from scratch as well as manipulating images.
Creating custom HTML and CSS to build client-friendly email designs.
This includes reviewing test emails in Gmail and Outlook to ensure consistency across various email clients while building for Mobile and Desktop Participating in the QA process for email campaigns to ensure all details, links, spelling, products, and content are correct.
Setting up journeys for Shopping Cart Abandonment, Browse Abandonment, Welcomes Series, and Win Back Series.
Monitoring, tracking, and reporting on all e-mail marketing campaigns (including open rates, conversion, etc.
) and providing data analysis for optimization and reporting on KPIs (open rates, click rates, revenue, and ROI) recommendations for enhancing their effectiveness.
Incorporating UTM parameters into each link to ensure proper tracking for Google Analytics, and reviewing attribution loss between the ESP (i.
e.
, Klaviyo) and Google Analytics Building list segmentation to test emails against different audiences.
A/B testing subject lines and list segments.
Developing strategies to attract and retain subscribers.
Displaying problem-solving skills to address and solve technical problems.
Managing third-party collaborators to ensure email assets are delivered in a timely manner.
Organizing email content and images with an easy-to-find directory structure.
Qualifications Entertainment Retail Enterprises is seeking to add a motivated and hardworking member of its team with the following
Qualifications:
B.
A.
degree in marketing, graphic design, or related field, or equivalent professional experience 4
years of professional experience in Email Marketing.
Experience with MailChimp and Klaviyo is a plus.
Proficiency with Adobe Creative Suite Proficiency with Excel Skills in visual design, information architecture, color theory, and typography Strong understanding of web design, including mobile and responsive landscapes Solid understanding of current web-based technologies (CSS, video) Experience with e-commerce platforms such as Salesforce Commerce Cloud and Shopify Highly detail-oriented Must be able to adapt creatively to fit within brand guidelines.
Strong organizational and project management skills Self-starter, motivated, and proactive Strong written and verbal communication skills.
Ability and desire to work in a team environment.
Ability to prioritize multiple projects and meet deadlines.
Note:
This job description is not intended to be all-inclusive.
Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Work Environment:
This job operates in a professional office environment.
This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
Physical Demands:
This is largely a sedentary role; however, some filing is required.
This would require the ability to move files, open filing cabinets and bend or stand as necessary.
Job Type:
Full-time Pay:
$65,000.
00 - $75,000.
00 per year
Benefits:
401(k) Dental insurance Health insurance Health savings account Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Apopka, FL 32703:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Email marketing:
4 years (Preferred) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
With over 20 years of experience, we offer a reliable, fast-paced, and enjoyable work environment for our employees.
We have recently expanded our retail and e-commerce distribution and are now seeking additional talent to help us manage the growth in sales.
The role will report to the Senior Director of Marketing and the Senior Digital Marketing Manager.
Entertainment Retail Enterprises offers competitive pay, a comprehensive benefits package, and ample opportunities for career advancement.
Join our team today if you have a positive attitude and a desire to grow in your profession! Job Overview The role of an Email Marketing Manager is to manage email marketing campaigns for various brands, which include Legendary Whitetails, Ford Merchandise, and future brands.
The responsibility of this role is to manage campaigns, design emails, manage email lists, set up weekly campaigns and customer email journeys, as well as analyze data to optimize performance and report on key performance indicators.
Responsibilities and Duties Managing end-to-end email production to support our eCommerce businesses, including coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.
e.
, Klaviyo, MailChimp, Salesforce, etc.
) Collaborating with departments across the company, including Merchandising, Product Development, and Sales.
Utilizing design tools like Adobe Photoshop to build graphics from scratch as well as manipulating images.
Creating custom HTML and CSS to build client-friendly email designs.
This includes reviewing test emails in Gmail and Outlook to ensure consistency across various email clients while building for Mobile and Desktop Participating in the QA process for email campaigns to ensure all details, links, spelling, products, and content are correct.
Setting up journeys for Shopping Cart Abandonment, Browse Abandonment, Welcomes Series, and Win Back Series.
Monitoring, tracking, and reporting on all e-mail marketing campaigns (including open rates, conversion, etc.
) and providing data analysis for optimization and reporting on KPIs (open rates, click rates, revenue, and ROI) recommendations for enhancing their effectiveness.
Incorporating UTM parameters into each link to ensure proper tracking for Google Analytics, and reviewing attribution loss between the ESP (i.
e.
, Klaviyo) and Google Analytics Building list segmentation to test emails against different audiences.
A/B testing subject lines and list segments.
Developing strategies to attract and retain subscribers.
Displaying problem-solving skills to address and solve technical problems.
Managing third-party collaborators to ensure email assets are delivered in a timely manner.
Organizing email content and images with an easy-to-find directory structure.
Qualifications Entertainment Retail Enterprises is seeking to add a motivated and hardworking member of its team with the following
Qualifications:
B.
A.
degree in marketing, graphic design, or related field, or equivalent professional experience 4
years of professional experience in Email Marketing.
Experience with MailChimp and Klaviyo is a plus.
Proficiency with Adobe Creative Suite Proficiency with Excel Skills in visual design, information architecture, color theory, and typography Strong understanding of web design, including mobile and responsive landscapes Solid understanding of current web-based technologies (CSS, video) Experience with e-commerce platforms such as Salesforce Commerce Cloud and Shopify Highly detail-oriented Must be able to adapt creatively to fit within brand guidelines.
Strong organizational and project management skills Self-starter, motivated, and proactive Strong written and verbal communication skills.
Ability and desire to work in a team environment.
Ability to prioritize multiple projects and meet deadlines.
Note:
This job description is not intended to be all-inclusive.
Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Work Environment:
This job operates in a professional office environment.
This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.
Physical Demands:
This is largely a sedentary role; however, some filing is required.
This would require the ability to move files, open filing cabinets and bend or stand as necessary.
Job Type:
Full-time Pay:
$65,000.
00 - $75,000.
00 per year
Benefits:
401(k) Dental insurance Health insurance Health savings account Life insurance Paid time off Vision insurance Schedule:
8 hour shift Monday to Friday Ability to commute/relocate:
Apopka, FL 32703:
Reliably commute or planning to relocate before starting work (Required)
Experience:
Email marketing:
4 years (Preferred) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
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